In 2015, reality TV star Kylie Jenner filed a number of federal trademark applications in connection with both her first name and her full name with the U.S. Patent and Trademark Office (“USPTO”), largely seeking protection for the name in connection with advertising services.
However on 22 February, KDB (an Australian-based business representing Minogue) filed a notice of opposition to the application for ‘Kylie’.
Minogue presently owns the trade marks ‘Kylie Minogue darling’, ‘Lucky – the Kylie Minogue musical’ and ‘Kylie Minogue’.
In its opposition to Jenner’s application, KDB claimed that, if granted, Jenner’s trade mark would cause confusion among consumers between the two Kylies and cause dilution of Minogue’s brand.
In a thinly veiled swipe, KDB’s opposition referred to Jenner as a “secondary reality television personality”. References have also been made to the fact Jenner has received criticism from disability rights groups and African-American communities.
And the plot thickens. Jenner has now also filed a trademark application for the term ‘Kylie’ in connection with entertainment services. We will keep you posted.